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      <title>Does good search actually sell more? I checked our data</title>
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      <pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate>
      <dc:creator>Dagur Leo</dc:creator>
      <description>Six Icelandic stores, one week: searchers order 3× as often, searches that find nothing get almost no clicks, and most famous search stats have no source.</description>
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      <pubDate>Thu, 15 Oct 2026 12:00:00 GMT</pubDate>
      <dc:creator>Dagur Leo</dc:creator>
      <description>We compared 4.4 million words people typed on phones with the words they meant. Most typos are one key off, and over half land in a word's first four letters.</description>
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